We turn your marketing into abusiness growth system

We are not a provider of isolated tactics; we are your strategic partner

MediTic
Maoke Travel
Activo Consulting
Apoleto
The trust of our clients
Over 50 marketing projects executed

We structure profitable digital ecosystems and scalable, transforming the uncertainty of your business into measurable results with our method

ThinkThink
FeelFeel
DoDo
+0

Years of accumulated team experience

+0

Brands structured and supported

+0M

Optimized and invested in digital advertising

Choose the structure that your business needs to scale

Starter

Designed for brands that need to move away from improvisation and start generating traction with order

1 strategic session per month

Management of 3 social networks

1 channel of digital advertising

Lead tracking

Start with order
Growth

For companies that already have sales flow, but need to scale their demand and structure their funnel

2 strategic sessions per month

Management of 5 social networks

2 channels of digital advertising

Commercial characterization

Scale my business
Global

The total ecosystem. For brands looking to dominate their niche and integrate marketing at a higher level.

4 Strategic sessions + 2 commercial per month

Unlimited automated advertising campaigns

Branding update with Think | Feel | Do method

Market analysis and CRM management

Dominate the market

Special solutions to

scale your infrastructure

Strategic market analysis

Strategic market analysis

In-depth research, benchmarking and model validation

Branding and identity

Branding and identity

Identity creation with our Think | Feel | Do method

Web development

Web development

Creation of stores and sites in Shopify or Webflow focused on conversion

Audiovisual production

Audiovisual production

Professional photography and high-quality corporate video

Consulting and training

Consulting and training

Consulting, workshops and sales training for your team

Ready to leave improvisation behind and start structuring your success?

Learn about our methodology in depth or let's talk about your business challenges

We transform the online
presence of your business

Over time, looking for opportunities for commercial growth in a digital era, we had the opportunity to work hand in hand with these guys full of desire to take on the world, with great ideas and many innovative projects to make small and large companies grow even more. Over time we have learned together with Wapo the diversification and how broad the digital era is today, the ways to transmit ideas, experiences and special moments to our clients who are our reason for being and thanks to all this grow more. Thank you for being part of this project.

Ahumadores Santo Carbón
Ahumadores Santo Carbón

At 724BC Consulting we have had the support of Wapo Marketing in the development and execution of our marketing strategy, and the experience has been highly positive. They stand out for their great disposition, creativity and ability to structure ideas clearly and actionably. They not only contribute innovative proposals, but also actively get involved in carrying them out, accompanying us even beyond what was initially defined. What really makes the difference is their closeness and commitment, plus their flexibility and openness to review and adjust the strategy as we move forward has allowed us to evolve with greater agility and focus. Without a doubt, a highly recommended strategic partner.

724BC
724BC

We are very grateful to Wapo for their strategic support in defining our value proposition and communicating our services. The support and above all the willingness and joy to collaborate is always felt, which is very valuable at every stage of the process. They know how to listen, they are encouraged to propose and execute with great responsibility, highly recommended.

Infovital
Infovital

Team Wapo has supported us from strategic, marketing and commercial areas, accompanying us in a key way in our growth process. Thanks to their guidance we have managed to move forward with greater clarity and focus on our path as entrepreneurs. Their greatest contribution is what I call "therapy for entrepreneurs": an honest and grounded way of helping you see reality, make better decisions and set you on the right path in the world of entrepreneurship.

MediTic IPS
MediTic IPS

Meet the Team Wapo

Sergio Pajáro

Sergio Pajáro

Wapo CEO

Daniel Gómez

Daniel Gómez

Digital Strategist

Andrés Pajáro

Andrés Pajáro

Digital Strategist

Melissa Vallejo

Melissa Vallejo

Web Master

Viviana Hidalgo

Viviana Hidalgo

Digital Planner

Dayanna Tapias

Dayanna Tapias

Video Maker

Tomás Correa

Tomás Correa

Photographer

Estefanía Lescano

Estefanía Lescano

Graphic Designer

The market does not forgiveimprovisation

THE VOLUME OF COMPETITION

99.6% of the market are SMEs

In 2025, almost all active companies in Colombia belong to this segment. We compete in an ecosystem of thousands of businesses where standing out requires strategy, not just willpower.

Market 2025 Competition
THE RISK OF NOT STRUCTURING

9.3% of businesses closed.

In the last year alone, almost 1 in 10 SMEs had to close their doors. Scattered efforts and ineffective strategies take their toll quickly.

Survival Risk
THE MONEY IS ON THE TABLE

+3 Trillion in advertising

Colombian companies invested more than 3 trillion pesos in digital advertising in 2025. The market invests aggressively, the question is: How much did you invest?

Digital Advertising Investment
THE REAL PAIN OF THE ENTREPRENEUR

Investing without Selling

The biggest challenge today is not being on the internet, it's the frustration of injecting budget without seeing returns and feeling that there's no time to solve it alone.

Profitability Return on Investment

Have questions?Here we speak the truth about marketing

Less "investing for the sake of investing", more solid business structure

Your success is our success, let's start today

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